Select Page

The Association of Self Help Workers Advancement

Start a new product line

Get your ideas into reality. Teach people ready to learn to make.


Make in India

Include your Self Help Group in our Make In India Directory.


Sponsor a SHG

Help people with skills to gain competitive advantage.

We are building the economic backbone of India by building micro-entrepreneurs and helping them design and create products that meet global standards.

Unleashing Rural Talent

The Association for Self Help Workers Advancement (Ashwa) is empowering the global cottage industry by building handicraft talent and showing to the world that living in a village or an under developed geography does not mean that their products cannot go in the international market. Ashwa is proving that where there is talent, there is opportunity, regardless of geography. Ashwa has teamed up with global experts in marketing, business management, entrepreneurship development and information technology, and have devised a strategy to enhance the skills of rural and urban self help group workers and to provide them with a platform to show case and sell their products in the competitive market.

Micro Entrepreneurs

and Self Help Groups, are what we are planning to reach out to, for enhancing their skills and capabilities. We are partnering with MFI’s and NGO’s to do this.

Targeted Shoppers

is the market potential worldwide, which we estimate would be interested in buying their products. Of which, 42 million alone are in India itself and the rest spread across the world.

eCommerce Portals

or more, through which we will be helping the Mirco-Entrepreneurs and Self Help Groups to sell their products globally. We also have partnered with more than six brands, eCommerce equipped, to reach out to the shoppers.


Roots back to the work of Dr. V.A. Deshpande, popularly known as Bapusaheb Deshpande, who was given the task of setting up Self-Help-Groups while he was the Chief of Rural Development Center of Bank of Maharashtra, one of the major nationalized banks of India. He was also at the helm of forming the Gramin Mahila Va Baal Vikas Mandal in association with NABARD, the National Bank of Agricultural and Rural Development. Inspiration also stems from the work of Prof. Dinker Rao and Dr. Shete from National Insitute of Bank Management who worked relentlessly to formulate and provide micro-finance schemes to these rural entrepreneurs. These self-help-groups are not just active in agriculture, but are producing a variety of products from handicrafts, apparel and jewelry to various packaged food products.


Feel like you can contribute? Or are you an MFI or an NGO already working with the Self Help Groups? Find out how you can work with us or we can help each other.